The UK government is working with Unilever to fund a global programme to urgently tackle the spread of coronavirus.
The programme will reach up to a billion people worldwide, raising awareness and changing behaviour, to make sure people are washing their hands with soap regularly and disinfecting surfaces.
It is backed by funding of up to £50 million each from both the Department for International Development and Unilever. The programme will also provide over 20 million hygiene products in the developing world, including in areas where there is little or no sanitation.
Such support is vital to stop the spread of the disease in the developing world and will also limit its further potential spread in the UK. Tackling the disease in developing countries will also reduce its potential future impact on the global economy and travel.
Over half a billion pounds of aid from the UK government is already being used to help slow the spread of the virus in developing countries. This includes support for research into vaccines and tests, as well as humanitarian support for developing countries.
International Development Secretary Anne-Marie Trevelyan said:
Health experts have said washing your hands regularly and staying away from other people are the most effective ways to stop this virus from spreading and to save lives.
Many people in the poorest countries lack access to basic handwashing products, such as soap, or are not aware of the urgent need to change their behaviour. The UK Government’s partnership with Unilever, will make a real difference, helping to protect both developing countries and the UK from further infections.
The mass awareness campaign will run across TV, radio and print, social and digital media to help change people’s behaviour in countries across Africa and Asia, like Kenya, Ghana and Bangladesh. Messages will be tailored to communities in these countries to ensure they are effective.
The initiative will be led by Unilever’s hygiene brands Domestos bleach and Lifebuoy soap, which have been driving large scale hygiene behaviour change programmes for decades.