With sustainability at the forefront of everyone’s minds including the beauty industry’s, it’s the perfect time to confront what changes need to be made. Whether it’s a commitment to reducing plastics, ditching animal-derived ingredients or giving back to the planet, there are many ways that the beauty industry can clean up its carbon footprint.
Founded in 1997, Green People have been proudly ‘planet-friendly’ since the very beginning. Known as the ‘sensitive skin experts’, Green People are pioneers in the organic beauty and skincare market. Brand founder Charlotte Vøhtz joined the Soil Association committee in 1999, with the first standards for organic products launched in 2002 Today, the brand’s eco-friendly range of beauty and grooming products are made with up to 99% naturally nourishing organic ingredients, keeping environmental impact to a minimum. Through organic certification, the soil is protected for future generations and the brand can be certain that ingredients are responsibly sourced through honest and ethical farmers; just one example of Green People’s earth friendly credentials.
We’ve selected just a handful of Green People’s most planet-friendly beauty saviours that are not only kind on your skin, but kind to the environment.
Meet One Balm – £20.00 (30ml), the ultimate multi-tasking balm and a beauty industry first. This zero-waste botanical balm is presented in a compact wood dust pot that degrades in soil after use, leaving no trace of microplastics behind. The journey to the jar starts in a sustainably grown forest where by-product sawdust is collected. This is then mixed with plant polymers and grass fibre to make a 100% biodegradable pot. This organic multi-purpose balm cocoons skin in a protective layer of nourishing plant actives that calm the skin, making it ideal for everything from shaving and double-cleansing to soothing dry patches.
Stripped back skincare
Green People’s most recently launched range, Nordic Roots, is an organic skin care concept which draws on founder Charlotte’s Danish upbringing and Nordic heritage. Inspired by the beauty of the region’s native flora and fauna, Nordic Roots makes use of a variety of by-product ingredients. These by-product ingredients are derived from raw, natural materials and are uncompromised by harsh, skin-drying additives such as ethanol and synthetic fragrance. They are naturally nourishing, hydrating and help to slow the skin ageing process while being gentle on the skin. By-product skincare saves these ingredients from being wasted and makes use of their natural properties, bringing balance to both the skin and the planet. The range includes the Cranberry Micellar Foam – £19.00 (150ml), Hyaluronic Booster Serum – £27.00 (28ml), Apple Complex Moisturiser- £25.00 (50ml) and Marine Facial Oil – £28.00 (28ml).
Sustainable Grass Packaging: The Nordic Roots range uses an innovative new sustainable outer packaging solution that is incorporated with 25% grass, offering a clean carton board that is compostable, biodegradable and 100% recyclable