Analysis of Google search data reveals that online searches for “Vivienne Westwood dress” exploded 366% worldwide on the 12th of January, after the release of Adele’s new music video ‘Oh My God’.
A new finding by fabric experts Dalston-Mill Fabrics reveals that online interest for “Vivienne Westwood dress” increased almost four times the average volume in the first few hours after its release.
A spokesperson for Dalston-Mill Fabrics commented on the findings:
“The highly anticipated release of Adele’s new music video ‘Oh My God’ was certain to spark worldwide attention, so it’s fascinating to see that interest in her final look in the video by designer Vivienne Westwood has skyrocketed 366% since its release.
Known for her glamourous and sleek style, there is no doubt that any designer would be thrilled to have Adele wear one of their designs and these findings show just how captivated her fans are by both her music and clothing choices, with a single music video influencing fashion trends across the internet”.